Review - Payperpost.com

When I was sent links to this site by readers warning bells started to go off for me for a number of reasons:

1. while in their ‘get started page’ they do say that you shouldn’t accept opportunities to advertise if you don’t own the product or if you can’t be honest about it - I can see this system being open to abuse and shallow or dodgy reviews being made of products simply to fulfill the requirements to be paid.
2. I don’t see any mention of needing to write a disclaimer that you’re being ‘paid to post’ (something I think needs to be disclosed when you’re accepting payment to write about a product). Where’s the transparency that the blogosphere was built upon?
3. There doesn’t seem to be any quality control - ie PayPerPost say just to post what you want to say and then let them know about it so that they can access the post to see if it fits requirements set out by advertisers.
4. They seem to be pimping an article written in Business Week to legitimize themselves. Unfortunately the article in question didn’t paint them in a positive light.

Ok - I should say that I don’t mind the idea of sponsored posts or being paid to write things about a company - but I’d want to ensure that that type of post was transparent and that the post added some value to the reader’s experience.

While I don’t know anything apart from what is on their site, PayPerPost leaves me feeling a little uneasy and I’d recommend caution to bloggers.

Rating: 4